Primadonna Spa is a company specialized in retail marketing of ladies footwear and of the relating accessories bearing the Primadonna Collection ® brand. The company performs this activity through its own franchising stores. Primadonna Spa started the franchising project in 2006, focusing on a better knowledge of the reference market, and tailoring its projects on the basis of innovation, research and reliability of its own products that are characterised by an excellent quality-price ratio.

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